/ Financial behaviour of Gen-Z/ Define
Insights
Public sector banks rule Gen-Z’s account choices -trusted for reputation, chosen for being just around the corner.
Public sector banks emerged as the most popular choice (45%) as the primary account because 60% of Gen-Z value proximity of bank branches/ATMs and reputation while choosing their primary bank account.
Gen-Z swipes for advice, but close circle seals the deal.
While 53% of Gen-Z relies on online tools for financial advice, a striking 83% cross-verify recommendations with trusted offline sources like family, friends, or financial advisors—blending digital convenience with human trust in their financial journey.
Gen-Z saves, but their money sits idle - missing out on growth.
6 out of 10 Gen-Zs are regular savers, but with 63% parking their money in savings accounts, most let their money sit idle. Only 37% of them make use of savings instruments such as fixed deposits and recurring deposits.
Non-investing Gen-Z are ready to start—if only they had the right nudge.
77% of Gen-Z who don’t invest feel stuck—either they lack guidance or believe they don’t have enough money to start.
Gen-Z trades data only for personalised advice—if trust and privacy are part of the deal.
65% of Gen-Z are open to sharing their data with financial apps only if they receive personalised advice, and among those who hesitate, 76% worry about privacy and unreliable suggestions.
Gen-Z borrows with purpose—building futures, not just funding lifestyles.
Gen-Z borrows to build, not just to spend—focusing on emergencies, education, and investments that secure their future.
Gen-Z leans into credit – only a rare few opt out.
9 out of 10 Gen-Z have availed credit in some form – only a small minority steers clear.
