At RBIH DesignShaala™, we accelerate financial innovation through immersive user research & cutting-edge design thinking.
Our approach to human-centered design is inspired by the everyday experiences of India’s diverse population, ensuring that financial solutions emerge from real insights and truly serve the people.
Designing the Future of Finance
We are a team of human-centered design practitioners, researchers, and innovators reimagining the future of financial services. Grounded in behavioural research, deep user insights, and cutting-edge design thinking, we enable intuitive, trust-driven solutions that transform how India engages with finance—making it more seamless, inclusive, and impactful.
Our Method to Madness
To bring desirability into financial innovation, we developed the 5D approach—embedding human-centred design at every stage of product and service development. Inspired by globally established HCD and design thinking frameworks, it is uniquely tailored to India’s financial landscape.
Discover
Understand user needs, through design research
Define
Clarify the core problem by synthesizing insights
Design
Convert insights into actionable ideas through human-centered design
Develop
Transform ideas into tangible prototypes and test with real users
Deploy
Implement the solution with partner FI
Meet the Experts
Rajesh Bansal
CEO | RBIH
Somya Singh
Innovation Specialist | Chief of Staff to CEO
Kritika Shukla
Research Expert | Project Manager
Naresh Singaravelu
Financial Innovator |
Senior Associate
Aarcha P B
Research Expert |
Associate
Aravind Nampoorthiry
Financial Innovator |
Associate
Arun Regi Chacko
Financial Innovator | Associate
Diya Chhaniyara
HCD Expert |
Design Consultant
Iti Panwar
Research Expert |
Associate
Pratika Chhajed
HCD Expert |
Design Consultant